For most people, the big advantage of subscription boxes is the fun factor. Experts who spoke with LearnVest about the psychology behind subscription boxes say people enjoy the suspense of looking forward to each month’s box and wondering what it will contain. As addiction expert Amanda Dorman explains, “Waiting for that box each month – not knowing what it is, but knowing it’s coming – creates an adrenaline rush.” It’s like getting a birthday gift every month.

Julep. The monthly Julep box has a focus on nail polish, though it includes other beauty items as well. Unlike many services, Julep gives users the option of previewing the month’s selections and picking out the specific items they want. The service has two tiers: My Maven, which provides $40 worth of products for $25 a month, and Maven Luxe, which delivers at least $60 worth of products for $40 a month. You can save $5 a month off either service by signing up for a three-month subscription.

Overbuying. While a subscription box usually costs less than buying all the items in it separately, there’s a good chance you wouldn’t buy all those items if they didn’t come in your box. For instance, a $29-a-month BarkBox subscription works out to $350 each year. Chances are, that’s a lot more than you’d normally spend just for toys and treats. Over the long term, it could add significantly to the cost of owning a dog.

Birchbox. This is the box that started it all, and it’s still one of the most popular, with over a million subscribers. For $10 per month or $110 per year, it provides an assortment of five beauty samples – all specially chosen to meet your particular tastes. Items include lipstick, mascara, skin cream, dry shampoo, and fragrance, all from high-end brands. If you like the samples in your monthly box, you can order full-size versions from the Birchbox website. Birchbox now offers a men’s grooming box as well, with products like hair gel, deodorant, and beard oil.
Why We Love It: Trunk club is basically like having a personal stylist, but at a fraction of the cost. Their men’s and women’s style quiz is super thorough to ensure that each “trunk” is filled with clothing you’ll love. What’s even better is that you can approve its contents before it’s shipped to your door. Once you try everything on, you choose what to keep (and pay for) and send back the rest at no cost. You can do this on a monthly basis, or whenever you feel like you need to spruce up your wardrobe.
Hey Adam, I stumbled across your site looking for potential candy subscription box companies to work with in the future because I make my art out of candy wrappers and thought it might be interesting to see where this could go. I’ve been using wrappers for 6 years now so my current method is on point but I’m ever evolving. I want to keep it short but if you’re interested in chatting give me a shout and if you have a moment check out some of my work. Thanks for your time.
BeautyFIX is Dermstore’s contribution to the skin care and beauty realm of subscription boxes. Curated by skin care experts, each monthly BeautyFIX includes six or more products adding up to a total value of $100+ (that’s about four times what you’ll pay for it!). In each box, you can expect to see a healthy mix of full-size and deluxe-travel-size products—including skin care, hair care and cosmetics handpicked by beauty experts and delivered right to your door. Brands included in previous boxes include: Avene, Paula’s Choice, Skinceuticals, ByTerry, Jane Iredale, Juice Beauty, and more.
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