Potential Savings. Having goodies shipped to you in a subscription box is often cheaper than buying each of those items separately. Karr says her subscription service gives her a 5% discount on all the items she has shipped from Amazon. Others subscription services offer even bigger savings. For instance, GlossyBox says its October 2017 box contained $69 worth of beauty items for about $20, and Loot Crate promises at least $45 worth of nerd-culture joy for $16.
For most people, the big advantage of subscription boxes is the fun factor. Experts who spoke with LearnVest about the psychology behind subscription boxes say people enjoy the suspense of looking forward to each month’s box and wondering what it will contain. As addiction expert Amanda Dorman explains, “Waiting for that box each month – not knowing what it is, but knowing it’s coming – creates an adrenaline rush.” It’s like getting a birthday gift every month.
Other services offer books for more specific audiences. For instance, Comic Bento ships a monthly assortment of graphic novels with a cover value of at least $50 for $25. OwlCrate is a themed monthly box containing a young adult novel and various related items like pens, bracelets, and bobbleheads for $29.99 plus shipping. OwlCrate Jr. provides the same service for tweens, with subscriptions starting at $27.99 a month plus shipping.
Dollar Shave Club. Subscription grooming boxes aren’t just for women. The Dollar Shave Club is a monthly service that delivers high-quality razor cartridges for both men and women. Choices range from a two-blade razor for $3 per month to a six-blade model for $9. If you don’t like the blade you’re using, you can switch membership levels at any time. When you first join, you get a handle to go with your cartridge of choice and a selection of sample-sized grooming products, such as “shave butter”; if you like them, you can add on a full-sized version to your monthly delivery.
For most people, the big advantage of subscription boxes is the fun factor. Experts who spoke with LearnVest about the psychology behind subscription boxes say people enjoy the suspense of looking forward to each month’s box and wondering what it will contain. As addiction expert Amanda Dorman explains, “Waiting for that box each month – not knowing what it is, but knowing it’s coming – creates an adrenaline rush.” It’s like getting a birthday gift every month.
Convenience. Having items delivered automatically each month can save shopping time. For example, LearnVest quotes a subscriber named Lindsay Karr, who’s a teacher and also the mother of a six-month-old baby. She uses the Subscribe & Save service from Amazon to get baby food, toilet paper, and other home goods on a monthly schedule. That way, she doesn’t have to take time out of her busy schedule for “running around town from store to store.”
On the other hand, if your favorite thing about your subscription box is getting a special treat each month, you can give yourself the same experience by creating a category in your personal budget for “mad money.” This is a sum of cash – which doesn’t have to be large – that you can spend on anything you want. It allows you to treat yourself to something special each month – and since you pick it yourself, you can be sure it’s something you’ll really use.
Dollar Shave Club. Subscription grooming boxes aren’t just for women. The Dollar Shave Club is a monthly service that delivers high-quality razor cartridges for both men and women. Choices range from a two-blade razor for $3 per month to a six-blade model for $9. If you don’t like the blade you’re using, you can switch membership levels at any time. When you first join, you get a handle to go with your cartridge of choice and a selection of sample-sized grooming products, such as “shave butter”; if you like them, you can add on a full-sized version to your monthly delivery.
Trunk Club is a Nordstrom company that offers styling services for both women and men. Customers fill out a detailed style profile which, in turn, your assigned stylist uses to handpick clothes, shoes, and accessories. There is a $25 styling fee which is credited towards whatever you decide to keep, which is waived if you are a Nordstrom cardmember.
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