For most people, the big advantage of subscription boxes is the fun factor. Experts who spoke with LearnVest about the psychology behind subscription boxes say people enjoy the suspense of looking forward to each month’s box and wondering what it will contain. As addiction expert Amanda Dorman explains, “Waiting for that box each month – not knowing what it is, but knowing it’s coming – creates an adrenaline rush.” It’s like getting a birthday gift every month.
Birchbox. This is the box that started it all, and it’s still one of the most popular, with over a million subscribers. For $10 per month or $110 per year, it provides an assortment of five beauty samples – all specially chosen to meet your particular tastes. Items include lipstick, mascara, skin cream, dry shampoo, and fragrance, all from high-end brands. If you like the samples in your monthly box, you can order full-size versions from the Birchbox website. Birchbox now offers a men’s grooming box as well, with products like hair gel, deodorant, and beard oil.
Speaking of kids, you can also get subscription boxes with educational toys or projects for children. KiwiCo includes a monthly magazine and an age-appropriate creative project, along with the materials needed to complete it. There are subscriptions for all age groups, from toddlers to teens, and you can choose between art-themed or science-themed boxes for older kids. All boxes are $19.95 per month, with a discount if you commit to a 6-month or 12-month subscription.
Unclear Value. Normally, when you shop for any product, you can look at all the choices and compare their prices to see which is the best deal. But with a subscription box service, you get a different assortment of products every month, and you don’t even know what they’re going to be. That makes it much harder to figure out whether your box is really worth what you’re paying for it.
2. Hygge: Hygge believes that everyone deserves a little pampering and self-care. It's not a subscription service, it's comfort and coziness delivered to your doorstep. The Danish term Hygge (pronounced hue-guh) roughly translates to the feeling of warmth and contentment. Whether it's the soothing aroma of a scented candle, a long bubble bath, a heart-to-heart conversation with a loved one or a hot cup of chamomile tea after a rough day. Hygge is the ritual of creating a cozy atmosphere and enjoying the simple pleasures of life. Each monthly box is carefully curated with this concept in mind. Filled with an assortment of items (including a hardcover book, tea, scented candles, artisanal treats and other handmade goodies), unboxing a Hygge box is like opening a box of warmth and happiness. Not to mention the beautiful packaging that enhances the whole unwrapping experience.
Say it with a Sock is a fun sock of the month club that sends quality socks from the brands you know and love. As a member, you will only receive premium socks that are sourced from the brands you know and love, like Happy Socks, Richer Poorer, Sock it to Me and Zulu Zion. Say it with a Sock has socks for the whole family (men, women, and now kids). They even let you customize the style of socks you want to gift or receive. Rest assured, your socks are guaranteed to make you smile every month!