Custom Picked Items. With many subscription boxes, the items you receive each month are chosen especially for you, based on your particular needs and preferences. This can be a major boon for people who have trouble finding what they like in stores, or who just don’t enjoy shopping. And for many people, knowing the items were chosen just for them increases the thrill of opening a new box. According to Dorman, getting these “handpicked” items boosts people’s self-esteem and “makes them feel unique.”
free_dominionThe #bespokepost black box. Not too exciting. A slim wallet I was excited about until I saw it was made of cheap leather and what looks like carpet pad. A terribly dull pocket square. Hot sauce, a key loop, a $10 coupon only good if you spend over $75 ($10 gift card would be much better. I could give that to a friend, drumming up more customers). I do like the tea tree products. I already use tea tree hair and skin moisturizer, and these little bottles of shampoo and conditioner are just the right size to drop in my Norton leather dopp bag for traveling. Overall, very meh.
For most people, the big advantage of subscription boxes is the fun factor. Experts who spoke with LearnVest about the psychology behind subscription boxes say people enjoy the suspense of looking forward to each month’s box and wondering what it will contain. As addiction expert Amanda Dorman explains, “Waiting for that box each month – not knowing what it is, but knowing it’s coming – creates an adrenaline rush.” It’s like getting a birthday gift every month.
Problems With Returns. Some subscription services, such as Stitch Fix, let you return or exchange items you don’t want. However, it’s not always easy to do, and so many people just don’t bother. Consumer expert Mitchell McCall, speaking with LearnVest, says people are much more likely to leave something on the shelf in the store than they are to return an item they’ve already received – even if they know they won’t use it.
BeautyFIX is Dermstore’s contribution to the skin care and beauty realm of subscription boxes. Curated by skin care experts, each monthly BeautyFIX includes six or more products adding up to a total value of $100+ (that’s about four times what you’ll pay for it!). In each box, you can expect to see a healthy mix of full-size and deluxe-travel-size products—including skin care, hair care and cosmetics handpicked by beauty experts and delivered right to your door. Brands included in previous boxes include: Avene, Paula’s Choice, Skinceuticals, ByTerry, Jane Iredale, Juice Beauty, and more.
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