For most people, the big advantage of subscription boxes is the fun factor. Experts who spoke with LearnVest about the psychology behind subscription boxes say people enjoy the suspense of looking forward to each month’s box and wondering what it will contain. As addiction expert Amanda Dorman explains, “Waiting for that box each month – not knowing what it is, but knowing it’s coming – creates an adrenaline rush.” It’s like getting a birthday gift every month.
Difficulty of Quitting. In theory, you can cancel a subscription box at any time. However, it’s not always easy to do. McCall says the hassle of canceling is often enough to make people hold on to a service, even after they’ve lost interest in it. He compares it to a gym membership you’re no longer using: As long as the fee is low enough to make it seem like a good deal, it won’t seem worthwhile to cancel the service.
Each BarkBox contains four or five items, which are never the same from month to month. When you sign up, you enter your dog’s weight to get items that are sized appropriately for your pooch; you can scale up or down at any time. And if there’s an item your pup doesn’t like, you can exchange it free of charge (up to one item per month). The service costs $29 per month, with a discount for 6- or 12-month subscriptions.
abby_calvinIf this isn't happy I don't know what is. The birthday gift that keeps on giving. Tiffany knows me so well - a subscription to a try-new-craft-coffee service? Yes please! I did a happy dance when these showed up in the mailbox. Can't WAIT to try them - maybe in my super-nifty portable espresso maker also from the incomparable Tiffany? You are the bestest and I love you to bits! (Even without the bribe of coffee...) #mistobox #coffee #friendship
"YogaClub is a women’s subscription service exclusively for designer yoga apparel. Each box delivers brand name athleisure styles at up to 50 percent off recommended retail prices every month or season. The company’s mission goes beyond empowering people to be active, they’re all about giving back. Every box delivered provides yoga and meditation education for elementary school children in at-risk communities."
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