For those of you not caught up on the trend (get with the times), a subscription box is pretty much exactly as it sounds. You sign up for the business of your desire, whether it be athletic apparel, stationary, makeup, or dog treats and they deliver a customized box of goodies to your door each month. Making you happier than a kid on Christmas! We love subscription boxes for that reason.
Other services offer books for more specific audiences. For instance, Comic Bento ships a monthly assortment of graphic novels with a cover value of at least $50 for $25. OwlCrate is a themed monthly box containing a young adult novel and various related items like pens, bracelets, and bobbleheads for $29.99 plus shipping. OwlCrate Jr. provides the same service for tweens, with subscriptions starting at $27.99 a month plus shipping.
Stitch Fix offers boxes for men and women from both well-known and new brands like Joie, Citizens for Humanity, Original Penguin, and Converse. Items cost an average of $55 each, and the $20 “styling fee” is deducted from the cost. If you choose to keep all five items, you get a 25% discount on the lot. If not, you can send back the ones you don’t want in a prepaid envelope.
For most people, the big advantage of subscription boxes is the fun factor. Experts who spoke with LearnVest about the psychology behind subscription boxes say people enjoy the suspense of looking forward to each month’s box and wondering what it will contain. As addiction expert Amanda Dorman explains, “Waiting for that box each month – not knowing what it is, but knowing it’s coming – creates an adrenaline rush.” It’s like getting a birthday gift every month.
Convenience. Having items delivered automatically each month can save shopping time. For example, LearnVest quotes a subscriber named Lindsay Karr, who’s a teacher and also the mother of a six-month-old baby. She uses the Subscribe & Save service from Amazon to get baby food, toilet paper, and other home goods on a monthly schedule. That way, she doesn’t have to take time out of her busy schedule for “running around town from store to store.”
Trunk Club is a Nordstrom company that offers styling services for both women and men. Customers fill out a detailed style profile which, in turn, your assigned stylist uses to handpick clothes, shoes, and accessories. There is a $25 styling fee which is credited towards whatever you decide to keep, which is waived if you are a Nordstrom cardmember.
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