2. Hygge: Hygge believes that everyone deserves a little pampering and self-care. It's not a subscription service, it's comfort and coziness delivered to your doorstep. The Danish term Hygge (pronounced hue-guh) roughly translates to the feeling of warmth and contentment. Whether it's the soothing aroma of a scented candle, a long bubble bath, a heart-to-heart conversation with a loved one or a hot cup of chamomile tea after a rough day. Hygge is the ritual of creating a cozy atmosphere and enjoying the simple pleasures of life. Each monthly box is carefully curated with this concept in mind. Filled with an assortment of items (including a hardcover book, tea, scented candles, artisanal treats and other handmade goodies), unboxing a Hygge box is like opening a box of warmth and happiness. Not to mention the beautiful packaging that enhances the whole unwrapping experience.
Subscription shopping also has some big drawbacks. The most obvious one is that, with most services, you don’t get to choose the items you receive. You get the thrill of looking forward to a surprise package, but when you open it, the surprise isn’t always a pleasant one. You could find yourself stuck with a bunch of stuff you don’t actually want, and not enough of the stuff you need.
Custom Picked Items. With many subscription boxes, the items you receive each month are chosen especially for you, based on your particular needs and preferences. This can be a major boon for people who have trouble finding what they like in stores, or who just don’t enjoy shopping. And for many people, knowing the items were chosen just for them increases the thrill of opening a new box. According to Dorman, getting these “handpicked” items boosts people’s self-esteem and “makes them feel unique.”
Stitch Fix is a personal styling service. You tell them your style and size preferences, and they send you a package of stylish goodies to try on at home. No two Fix shipments are alike. Each one is hand-picked just for you. Keep what items you like, and return the rest in a pre-paid return mailer. The services costs $20 a month for your stylist, but that fee is deducted from any items you choose to keep.
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