For most people, the big advantage of subscription boxes is the fun factor. Experts who spoke with LearnVest about the psychology behind subscription boxes say people enjoy the suspense of looking forward to each month’s box and wondering what it will contain. As addiction expert Amanda Dorman explains, “Waiting for that box each month – not knowing what it is, but knowing it’s coming – creates an adrenaline rush.” It’s like getting a birthday gift every month.
Dollar Shave Club. Subscription grooming boxes aren’t just for women. The Dollar Shave Club is a monthly service that delivers high-quality razor cartridges for both men and women. Choices range from a two-blade razor for $3 per month to a six-blade model for $9. If you don’t like the blade you’re using, you can switch membership levels at any time. When you first join, you get a handle to go with your cartridge of choice and a selection of sample-sized grooming products, such as “shave butter”; if you like them, you can add on a full-sized version to your monthly delivery.
How Much Control Do You Have? Some subscription services send the same monthly box to every subscriber. Others, such as Stitch Fix, tailor the contents to your personal tastes based on a questionnaire you fill out when you sign up. A few, such as Julep, allow you to preview each month’s box before it’s shipped and skip that month if you don’t want it, or even personally choose some or all of the items you receive. This means you’ll never have to waste money on an item you don’t want – but on the downside, your monthly box won’t be a special surprise.
GoodBeing. Formerly known as Goodebox, this service focuses on organic and eco-friendly products. It offers a choice of subscriptions: an all-beauty box that contains makeup and other beauty products, and a “lifestyle” box that adds in wellness items like sunscreen, supplements, and products for the home. Both boxes are available in a $10-per-month mini size with only two items, or a $25-a-month standard size with four to five items of varying sizes. If you choose the standard size, you can personally select one or two of the items you receive each month. You can shave a few dollars off the monthly fee by signing up for six months in advance.
Potential Savings. Having goodies shipped to you in a subscription box is often cheaper than buying each of those items separately. Karr says her subscription service gives her a 5% discount on all the items she has shipped from Amazon. Others subscription services offer even bigger savings. For instance, GlossyBox says its October 2017 box contained $69 worth of beauty items for about $20, and Loot Crate promises at least $45 worth of nerd-culture joy for $16.
For most people, the big advantage of subscription boxes is the fun factor. Experts who spoke with LearnVest about the psychology behind subscription boxes say people enjoy the suspense of looking forward to each month’s box and wondering what it will contain. As addiction expert Amanda Dorman explains, “Waiting for that box each month – not knowing what it is, but knowing it’s coming – creates an adrenaline rush.” It’s like getting a birthday gift every month.
Frank And Oak Style Plan is a personal stylist service for men and women, exclusively for Frank And Oak products. You can choose to have Frank And Oak send you 3 items every month or every other month. Items are selected according to your size, taste, and budget preferences– and you can login 2 days before your box ships each month to add or remove items, or skip the month entirely. When your box ships, you’re billed in full for the members-only discounted price of the items in your box; up to 25% off their retail prices. If you decide not to keep any of the items, Frank And Oak will issue a refund minus the $25 styling fee for your order.
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