For most people, the big advantage of subscription boxes is the fun factor. Experts who spoke with LearnVest about the psychology behind subscription boxes say people enjoy the suspense of looking forward to each month’s box and wondering what it will contain. As addiction expert Amanda Dorman explains, “Waiting for that box each month – not knowing what it is, but knowing it’s coming – creates an adrenaline rush.” It’s like getting a birthday gift every month.
How Hard Is It to Cancel? If you’re not sure whether a box is a good deal for you, you could plan to try it for a month and then decide. Liz Corry of My Subscription Addiction, speaking with RetailMeNot, says nearly all subscription boxes offer a month-to-month subscription plan. However, canceling your subscription can be tricky. Some services, such as Birchbox, allow you to cancel your subscription online; others, such as Julep, require a phone call to customer service. Also, many sites are set up to automatically renew your contract whenever it expires, unless you call in time to cancel it.
Why We Love It: High quality beauty products are expensive and a gamble. Birchbox sends out samples for men and women based off your beauty profile and allows you to rate them so they can further customize your next order. You get to try out high end products to see what works best for you for next to nothing, and if you find something you like then you can purchase the full size version directly from their website. Also BirchBox were also one of the OG’s of monthly subscription boxes.
How Much Control Do You Have? Some subscription services send the same monthly box to every subscriber. Others, such as Stitch Fix, tailor the contents to your personal tastes based on a questionnaire you fill out when you sign up. A few, such as Julep, allow you to preview each month’s box before it’s shipped and skip that month if you don’t want it, or even personally choose some or all of the items you receive. This means you’ll never have to waste money on an item you don’t want – but on the downside, your monthly box won’t be a special surprise.
Can You Really Afford It? Although subscription boxes can contain useful items, most of them are clearly wants rather than needs. Even if a box is a good value, it’s not worth buying if you don’t have room in your budget. Financial planner Katie Colman, speaking with LearnVest, says it’s okay to splurge on a monthly crate of goodies only “as long as you’re meeting all your other financial obligations and it’s not impacting your ability to meet your goals.”