free_dominionThe #bespokepost black box. Not too exciting. A slim wallet I was excited about until I saw it was made of cheap leather and what looks like carpet pad. A terribly dull pocket square. Hot sauce, a key loop, a $10 coupon only good if you spend over $75 ($10 gift card would be much better. I could give that to a friend, drumming up more customers). I do like the tea tree products. I already use tea tree hair and skin moisturizer, and these little bottles of shampoo and conditioner are just the right size to drop in my Norton leather dopp bag for traveling. Overall, very meh.
For most people, the big advantage of subscription boxes is the fun factor. Experts who spoke with LearnVest about the psychology behind subscription boxes say people enjoy the suspense of looking forward to each month’s box and wondering what it will contain. As addiction expert Amanda Dorman explains, “Waiting for that box each month – not knowing what it is, but knowing it’s coming – creates an adrenaline rush.” It’s like getting a birthday gift every month.