2. Hygge: Hygge believes that everyone deserves a little pampering and self-care. It's not a subscription service, it's comfort and coziness delivered to your doorstep. The Danish term Hygge (pronounced hue-guh) roughly translates to the feeling of warmth and contentment. Whether it's the soothing aroma of a scented candle, a long bubble bath, a heart-to-heart conversation with a loved one or a hot cup of chamomile tea after a rough day. Hygge is the ritual of creating a cozy atmosphere and enjoying the simple pleasures of life. Each monthly box is carefully curated with this concept in mind. Filled with an assortment of items (including a hardcover book, tea, scented candles, artisanal treats and other handmade goodies), unboxing a Hygge box is like opening a box of warmth and happiness. Not to mention the beautiful packaging that enhances the whole unwrapping experience.

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Unclear Value. Normally, when you shop for any product, you can look at all the choices and compare their prices to see which is the best deal. But with a subscription box service, you get a different assortment of products every month, and you don’t even know what they’re going to be. That makes it much harder to figure out whether your box is really worth what you’re paying for it.
9. Birchbox: If you're someone who hates browsing through shelves at the local beauty supplier, Birchbox is the perfect subscription service for you. Just fill out a survey to help the service customize the selection based on your personal needs and sit back. Each month, you'll receive five deluxe sample-sized hair, beauty and skincare products tailored to your personal preferences. Every item comes with a how-to guide so you can easily test out different products. Once you've discovered your favorites, you can buy their full-size versions from Birchbox's online store.
4. London Tea Club: If you're a tea drinker who wants to get out of the comfort zone and explore the delicious world of rare and exotic loose leaf teas, you should subscribe to the London Tea Club already! Each month you get a new tea carefully packed in a glass vial. The box also includes a detailed note about the tea, tea estate where it was grown and the brewing instructions. The selection is curated with seasonal tea drinking in mind - something LTC's Director Cecelia Lau prefers herself. For instance, this month the subscribers got to enjoy tangy Zomba Pearls White Tea from Malawi. Lightly processed teas are perfect for summer as they are considered to be more cooling. These include white teas, green oolong teas and most young sheng and green teas. Meanwhile, roasted, fermented and aged teas which are considered to be warming are selected for their winter boxes. These include black/red teas, shou puerh, aged sheng puerhs, roasted oolongs, highly oxidized oolongs and certain roasted green teas like Hojicha. Moreover, the selection is responsibly sourced from small farms and independent cooperatives that encourage sustainable tea farming, so the curated teas are all-natural and organic.
How Much Control Do You Have? Some subscription services send the same monthly box to every subscriber. Others, such as Stitch Fix, tailor the contents to your personal tastes based on a questionnaire you fill out when you sign up. A few, such as Julep, allow you to preview each month’s box before it’s shipped and skip that month if you don’t want it, or even personally choose some or all of the items you receive. This means you’ll never have to waste money on an item you don’t want – but on the downside, your monthly box won’t be a special surprise.
On the other hand, if your favorite thing about your subscription box is getting a special treat each month, you can give yourself the same experience by creating a category in your personal budget for “mad money.” This is a sum of cash – which doesn’t have to be large – that you can spend on anything you want. It allows you to treat yourself to something special each month – and since you pick it yourself, you can be sure it’s something you’ll really use.
Frank And Oak Style Plan is a personal stylist service for men and women, exclusively for Frank And Oak products. You can choose to have Frank And Oak send you 3 items every month or every other month. Items are selected according to your size, taste, and budget preferences– and you can login 2 days before your box ships each month to add or remove items, or skip the month entirely. When your box ships, you’re billed in full for the members-only discounted price of the items in your box; up to 25% off their retail prices. If you decide not to keep any of the items, Frank And Oak will issue a refund minus the $25 styling fee for your order.
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