For most people, the big advantage of subscription boxes is the fun factor. Experts who spoke with LearnVest about the psychology behind subscription boxes say people enjoy the suspense of looking forward to each month’s box and wondering what it will contain. As addiction expert Amanda Dorman explains, “Waiting for that box each month – not knowing what it is, but knowing it’s coming – creates an adrenaline rush.” It’s like getting a birthday gift every month.

Birchbox. This is the box that started it all, and it’s still one of the most popular, with over a million subscribers. For $10 per month or $110 per year, it provides an assortment of five beauty samples – all specially chosen to meet your particular tastes. Items include lipstick, mascara, skin cream, dry shampoo, and fragrance, all from high-end brands. If you like the samples in your monthly box, you can order full-size versions from the Birchbox website. Birchbox now offers a men’s grooming box as well, with products like hair gel, deodorant, and beard oil.

Sock fancy not your fancy? Fashion-forward Ozone socks are a great alternative having been featured by Vogue, True Religion, Interview Magazine, and many other high-profile brands. Available in 6-month (7 pairs for $75) and full year subscriptions (13 pairs for $150), their Sock of the Month club will ship a fun new design to your doorstop to each month -- and having tried a pair myself, I assure you, they're worth signing up for!


Subscription shopping also has some big drawbacks. The most obvious one is that, with most services, you don’t get to choose the items you receive. You get the thrill of looking forward to a surprise package, but when you open it, the surprise isn’t always a pleasant one. You could find yourself stuck with a bunch of stuff you don’t actually want, and not enough of the stuff you need.
If you're working out in the same old gym clothes every day, it might be time to switch things up. You fill out a profile based on your workouts and style preferences, and SweatStyle selects a handful of activewear options you'll love. After your box arrives at your doorstep, you have five days to decide what you want to keep and pay for; the rest can be returned.
Difficulty of Quitting. In theory, you can cancel a subscription box at any time. However, it’s not always easy to do. McCall says the hassle of canceling is often enough to make people hold on to a service, even after they’ve lost interest in it. He compares it to a gym membership you’re no longer using: As long as the fee is low enough to make it seem like a good deal, it won’t seem worthwhile to cancel the service.
Sock fancy not your fancy? Fashion-forward Ozone socks are a great alternative having been featured by Vogue, True Religion, Interview Magazine, and many other high-profile brands. Available in 6-month (7 pairs for $75) and full year subscriptions (13 pairs for $150), their Sock of the Month club will ship a fun new design to your doorstop to each month -- and having tried a pair myself, I assure you, they're worth signing up for!
Spice up things in the bedroom with this collection of different sensual products — perfect for those Saturday nights when the kids are sleeping at their friends' houses. You can choose from the lube of the month ($10/month), a toy of the month ($25/month), or the full on Spice Box, which features two full-size items, one or two "intimate" items, and two to three trial-size items.

These days, you can get nearly anything in a monthly subscription box. From beauty sample boxes to meal delivery services, these companies will deliver a fresh selection of products to your door, month after month, for a flat monthly fee. People love subscription boxes for their convenience and the thrill of getting a surprise package each month. And with prices as low as $10 a month, they can look like an unbeatable deal.
For most people, the big advantage of subscription boxes is the fun factor. Experts who spoke with LearnVest about the psychology behind subscription boxes say people enjoy the suspense of looking forward to each month’s box and wondering what it will contain. As addiction expert Amanda Dorman explains, “Waiting for that box each month – not knowing what it is, but knowing it’s coming – creates an adrenaline rush.” It’s like getting a birthday gift every month.
Why We Love It: Trunk club is basically like having a personal stylist, but at a fraction of the cost. Their men’s and women’s style quiz is super thorough to ensure that each “trunk” is filled with clothing you’ll love. What’s even better is that you can approve its contents before it’s shipped to your door. Once you try everything on, you choose what to keep (and pay for) and send back the rest at no cost. You can do this on a monthly basis, or whenever you feel like you need to spruce up your wardrobe.
From food, fitness and fashion to puzzles, houseplants and gadgets, there's a subscription box for every taste and every hobby.The convenience of receiving cool merch, tailored to your personal needs, at your doorstep plus the eager anticipation of getting a surprise package in the mail (which totally brings out the inner child in all of us, btw), makes subscription boxes the best gift you can give to yourself or a loved one.
How Much Control Do You Have? Some subscription services send the same monthly box to every subscriber. Others, such as Stitch Fix, tailor the contents to your personal tastes based on a questionnaire you fill out when you sign up. A few, such as Julep, allow you to preview each month’s box before it’s shipped and skip that month if you don’t want it, or even personally choose some or all of the items you receive. This means you’ll never have to waste money on an item you don’t want – but on the downside, your monthly box won’t be a special surprise.
Overbuying. While a subscription box usually costs less than buying all the items in it separately, there’s a good chance you wouldn’t buy all those items if they didn’t come in your box. For instance, a $29-a-month BarkBox subscription works out to $350 each year. Chances are, that’s a lot more than you’d normally spend just for toys and treats. Over the long term, it could add significantly to the cost of owning a dog.
Frank And Oak Style Plan is a personal stylist service for men and women, exclusively for Frank And Oak products. You can choose to have Frank And Oak send you 3 items every month or every other month. Items are selected according to your size, taste, and budget preferences– and you can login 2 days before your box ships each month to add or remove items, or skip the month entirely. When your box ships, you’re billed in full for the members-only discounted price of the items in your box; up to 25% off their retail prices. If you decide not to keep any of the items, Frank And Oak will issue a refund minus the $25 styling fee for your order.
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