For most people, the big advantage of subscription boxes is the fun factor. Experts who spoke with LearnVest about the psychology behind subscription boxes say people enjoy the suspense of looking forward to each month’s box and wondering what it will contain. As addiction expert Amanda Dorman explains, “Waiting for that box each month – not knowing what it is, but knowing it’s coming – creates an adrenaline rush.” It’s like getting a birthday gift every month.
Custom Picked Items. With many subscription boxes, the items you receive each month are chosen especially for you, based on your particular needs and preferences. This can be a major boon for people who have trouble finding what they like in stores, or who just don’t enjoy shopping. And for many people, knowing the items were chosen just for them increases the thrill of opening a new box. According to Dorman, getting these “handpicked” items boosts people’s self-esteem and “makes them feel unique.”
Problems With Returns. Some subscription services, such as Stitch Fix, let you return or exchange items you don’t want. However, it’s not always easy to do, and so many people just don’t bother. Consumer expert Mitchell McCall, speaking with LearnVest, says people are much more likely to leave something on the shelf in the store than they are to return an item they’ve already received – even if they know they won’t use it.
Sock fancy not your fancy? Fashion-forward Ozone socks are a great alternative having been featured by Vogue, True Religion, Interview Magazine, and many other high-profile brands. Available in 6-month (7 pairs for $75) and full year subscriptions (13 pairs for $150), their Sock of the Month club will ship a fun new design to your doorstop to each month -- and having tried a pair myself, I assure you, they're worth signing up for!
Is It More Than You Need? A box isn’t a good value if it’s going to tempt you into buying more of any one item than you would normally want. Even if the cost per item is good, it’s likely to be more than you’d spend buying just one item each month. Plus, you’ll be cluttering up your house with more socks, cat toys, or bottles of nail polish than you can use.
Frank And Oak Style Plan is a personal stylist service for men and women, exclusively for Frank And Oak products. You can choose to have Frank And Oak send you 3 items every month or every other month. Items are selected according to your size, taste, and budget preferences– and you can login 2 days before your box ships each month to add or remove items, or skip the month entirely. When your box ships, you’re billed in full for the members-only discounted price of the items in your box; up to 25% off their retail prices. If you decide not to keep any of the items, Frank And Oak will issue a refund minus the $25 styling fee for your order.
Birchbox. This is the box that started it all, and it’s still one of the most popular, with over a million subscribers. For $10 per month or $110 per year, it provides an assortment of five beauty samples – all specially chosen to meet your particular tastes. Items include lipstick, mascara, skin cream, dry shampoo, and fragrance, all from high-end brands. If you like the samples in your monthly box, you can order full-size versions from the Birchbox website. Birchbox now offers a men’s grooming box as well, with products like hair gel, deodorant, and beard oil.
Subscription shopping also has some big drawbacks. The most obvious one is that, with most services, you don’t get to choose the items you receive. You get the thrill of looking forward to a surprise package, but when you open it, the surprise isn’t always a pleasant one. You could find yourself stuck with a bunch of stuff you don’t actually want, and not enough of the stuff you need.
Why We Love It: High quality beauty products are expensive and a gamble. Birchbox sends out samples for men and women based off your beauty profile and allows you to rate them so they can further customize your next order. You get to try out high end products to see what works best for you for next to nothing, and if you find something you like then you can purchase the full size version directly from their website. Also BirchBox were also one of the OG’s of monthly subscription boxes.
Dollar Shave Club. Subscription grooming boxes aren’t just for women. The Dollar Shave Club is a monthly service that delivers high-quality razor cartridges for both men and women. Choices range from a two-blade razor for $3 per month to a six-blade model for $9. If you don’t like the blade you’re using, you can switch membership levels at any time. When you first join, you get a handle to go with your cartridge of choice and a selection of sample-sized grooming products, such as “shave butter”; if you like them, you can add on a full-sized version to your monthly delivery.
7. Pipsticks: If the idea of receiving packs of cute stickers every month in your mail gets you excited then you need to get a Pipsticks subscription ASAP! They offer two subscription services — for kids and for 'pros' (adult sticker enthusiasts). Each monthly package comes with 15 or more sheets of theme-based stickers, a quote card and a fun postcard to share the sticker craze with your loved ones or pen pals. From funky food trucks and glittery unicorns to raindrops, beaches and scratch-and-sniff strawberries — each monthly pack will make the #stickeraddict in you squeal with joy. Plus, they're all set to launch a collection of chic journals, sticker books and planners that will be available from June (Spoiler: the planners come with sparkly, holographic pouches, creative prompts, sticker sheets, patterned sticky notes and much more!). You can pre-order yours here.
Other services offer books for more specific audiences. For instance, Comic Bento ships a monthly assortment of graphic novels with a cover value of at least $50 for $25. OwlCrate is a themed monthly box containing a young adult novel and various related items like pens, bracelets, and bobbleheads for $29.99 plus shipping. OwlCrate Jr. provides the same service for tweens, with subscriptions starting at $27.99 a month plus shipping.
Dia&Co is the premier styling service for women sizes 14 and up. After filling out a style quiz, you’re matched with a personal stylist who hand-picks pieces based on your style, fit and budget preferences. For just $20, you get a Dia Box filled with five curated styles delivered right to your doorstep. Try them on in the comfort of your own home, then keep what you love and send back what you don’t! You’re only charged for what you keep—and your $20 styling fee is always credited toward any purchases. Shipping’s free both ways!