Unclear Value. Normally, when you shop for any product, you can look at all the choices and compare their prices to see which is the best deal. But with a subscription box service, you get a different assortment of products every month, and you don’t even know what they’re going to be. That makes it much harder to figure out whether your box is really worth what you’re paying for it.
Custom Picked Items. With many subscription boxes, the items you receive each month are chosen especially for you, based on your particular needs and preferences. This can be a major boon for people who have trouble finding what they like in stores, or who just don’t enjoy shopping. And for many people, knowing the items were chosen just for them increases the thrill of opening a new box. According to Dorman, getting these “handpicked” items boosts people’s self-esteem and “makes them feel unique.”
So there is one thing you need to remember about a few of these monthly subscription boxes, like Allure. Some offer a reduced first month rate but then will renew at a normal rate once the first month is over. That’s why it’s super important to turn off the auto-renew option on any boxes that you know you won’t want to subscribe to on a monthly basis.
Difficulty of Quitting. In theory, you can cancel a subscription box at any time. However, it’s not always easy to do. McCall says the hassle of canceling is often enough to make people hold on to a service, even after they’ve lost interest in it. He compares it to a gym membership you’re no longer using: As long as the fee is low enough to make it seem like a good deal, it won’t seem worthwhile to cancel the service.
Is It More Than You Need? A box isn’t a good value if it’s going to tempt you into buying more of any one item than you would normally want. Even if the cost per item is good, it’s likely to be more than you’d spend buying just one item each month. Plus, you’ll be cluttering up your house with more socks, cat toys, or bottles of nail polish than you can use.