For most people, the big advantage of subscription boxes is the fun factor. Experts who spoke with LearnVest about the psychology behind subscription boxes say people enjoy the suspense of looking forward to each month’s box and wondering what it will contain. As addiction expert Amanda Dorman explains, “Waiting for that box each month – not knowing what it is, but knowing it’s coming – creates an adrenaline rush.” It’s like getting a birthday gift every month.
Unclear Value. Normally, when you shop for any product, you can look at all the choices and compare their prices to see which is the best deal. But with a subscription box service, you get a different assortment of products every month, and you don’t even know what they’re going to be. That makes it much harder to figure out whether your box is really worth what you’re paying for it.
For those of you not caught up on the trend (get with the times), a subscription box is pretty much exactly as it sounds. You sign up for the business of your desire, whether it be athletic apparel, stationary, makeup, or dog treats and they deliver a customized box of goodies to your door each month. Making you happier than a kid on Christmas! We love subscription boxes for that reason.
For most people, the big advantage of subscription boxes is the fun factor. Experts who spoke with LearnVest about the psychology behind subscription boxes say people enjoy the suspense of looking forward to each month’s box and wondering what it will contain. As addiction expert Amanda Dorman explains, “Waiting for that box each month – not knowing what it is, but knowing it’s coming – creates an adrenaline rush.” It’s like getting a birthday gift every month.
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Convenience. Having items delivered automatically each month can save shopping time. For example, LearnVest quotes a subscriber named Lindsay Karr, who’s a teacher and also the mother of a six-month-old baby. She uses the Subscribe & Save service from Amazon to get baby food, toilet paper, and other home goods on a monthly schedule. That way, she doesn’t have to take time out of her busy schedule for “running around town from store to store.”
Other services offer books for more specific audiences. For instance, Comic Bento ships a monthly assortment of graphic novels with a cover value of at least $50 for $25. OwlCrate is a themed monthly box containing a young adult novel and various related items like pens, bracelets, and bobbleheads for $29.99 plus shipping. OwlCrate Jr. provides the same service for tweens, with subscriptions starting at $27.99 a month plus shipping.
Although often considered a splurge, subscription boxes can be quite the little life-savers. Say you always forget to buy razor blades until it’s too late (read: you’ve got serious razor burn)? There’s a subscription box for that. Never remember to eat breakfast in morning and feel totally drained by noon? There’s a subscription box for that. Or maybe you never have anything fun (cough, cough, educational) to do with your kids on a rainy day. Yep, there’s even a box for that. While you can’t possibly sign-up for them all, we’ve rounded up the top-rated options to help you make the best choice.
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