For most people, the big advantage of subscription boxes is the fun factor. Experts who spoke with LearnVest about the psychology behind subscription boxes say people enjoy the suspense of looking forward to each month’s box and wondering what it will contain. As addiction expert Amanda Dorman explains, “Waiting for that box each month – not knowing what it is, but knowing it’s coming – creates an adrenaline rush.” It’s like getting a birthday gift every month.
2. Hygge: Hygge believes that everyone deserves a little pampering and self-care. It's not a subscription service, it's comfort and coziness delivered to your doorstep. The Danish term Hygge (pronounced hue-guh) roughly translates to the feeling of warmth and contentment. Whether it's the soothing aroma of a scented candle, a long bubble bath, a heart-to-heart conversation with a loved one or a hot cup of chamomile tea after a rough day. Hygge is the ritual of creating a cozy atmosphere and enjoying the simple pleasures of life. Each monthly box is carefully curated with this concept in mind. Filled with an assortment of items (including a hardcover book, tea, scented candles, artisanal treats and other handmade goodies), unboxing a Hygge box is like opening a box of warmth and happiness. Not to mention the beautiful packaging that enhances the whole unwrapping experience.
Potential Savings. Having goodies shipped to you in a subscription box is often cheaper than buying each of those items separately. Karr says her subscription service gives her a 5% discount on all the items she has shipped from Amazon. Others subscription services offer even bigger savings. For instance, GlossyBox says its October 2017 box contained $69 worth of beauty items for about $20, and Loot Crate promises at least $45 worth of nerd-culture joy for $16.