Custom Picked Items. With many subscription boxes, the items you receive each month are chosen especially for you, based on your particular needs and preferences. This can be a major boon for people who have trouble finding what they like in stores, or who just don’t enjoy shopping. And for many people, knowing the items were chosen just for them increases the thrill of opening a new box. According to Dorman, getting these “handpicked” items boosts people’s self-esteem and “makes them feel unique.”
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Problems With Returns. Some subscription services, such as Stitch Fix, let you return or exchange items you don’t want. However, it’s not always easy to do, and so many people just don’t bother. Consumer expert Mitchell McCall, speaking with LearnVest, says people are much more likely to leave something on the shelf in the store than they are to return an item they’ve already received – even if they know they won’t use it.
birchbox#TBT to when we launched Birchbox in Canada last December! 🇨🇦 Please give a big Birchbox welcome to our Canada subscribers who will now be joining us on this Instagram account and the latest addition to the Birchbox team: @caseycrowetaylor, our Canada Social Media Manager! LOBBL (Lots Of Birchbox Love) xo #Birchbox #BirchboxCA 📷: @theprettyvain