Birchbox. This is the box that started it all, and it’s still one of the most popular, with over a million subscribers. For $10 per month or $110 per year, it provides an assortment of five beauty samples – all specially chosen to meet your particular tastes. Items include lipstick, mascara, skin cream, dry shampoo, and fragrance, all from high-end brands. If you like the samples in your monthly box, you can order full-size versions from the Birchbox website. Birchbox now offers a men’s grooming box as well, with products like hair gel, deodorant, and beard oil.
Can You Really Afford It? Although subscription boxes can contain useful items, most of them are clearly wants rather than needs. Even if a box is a good value, it’s not worth buying if you don’t have room in your budget. Financial planner Katie Colman, speaking with LearnVest, says it’s okay to splurge on a monthly crate of goodies only “as long as you’re meeting all your other financial obligations and it’s not impacting your ability to meet your goals.”
Difficulty of Quitting. In theory, you can cancel a subscription box at any time. However, it’s not always easy to do. McCall says the hassle of canceling is often enough to make people hold on to a service, even after they’ve lost interest in it. He compares it to a gym membership you’re no longer using: As long as the fee is low enough to make it seem like a good deal, it won’t seem worthwhile to cancel the service.
In addition to meals, there are subscription boxes for specific types of food items. For instance, UrthBox delivers healthy snack items each month, along with a few extras like supplements and personal care products. Prices range from $20 a month for a six-item mini box to $50 for a large box with 25 to 30 items. There are also subscription services for vegan and gluten-free foods, wine, beer, coffee, and even hot sauce.
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From food, fitness and fashion to puzzles, houseplants and gadgets, there's a subscription box for every taste and every hobby.The convenience of receiving cool merch, tailored to your personal needs, at your doorstep plus the eager anticipation of getting a surprise package in the mail (which totally brings out the inner child in all of us, btw), makes subscription boxes the best gift you can give to yourself or a loved one.
For most people, the big advantage of subscription boxes is the fun factor. Experts who spoke with LearnVest about the psychology behind subscription boxes say people enjoy the suspense of looking forward to each month’s box and wondering what it will contain. As addiction expert Amanda Dorman explains, “Waiting for that box each month – not knowing what it is, but knowing it’s coming – creates an adrenaline rush.” It’s like getting a birthday gift every month.