Birchbox. This is the box that started it all, and it’s still one of the most popular, with over a million subscribers. For $10 per month or $110 per year, it provides an assortment of five beauty samples – all specially chosen to meet your particular tastes. Items include lipstick, mascara, skin cream, dry shampoo, and fragrance, all from high-end brands. If you like the samples in your monthly box, you can order full-size versions from the Birchbox website. Birchbox now offers a men’s grooming box as well, with products like hair gel, deodorant, and beard oil.
How Much Control Do You Have? Some subscription services send the same monthly box to every subscriber. Others, such as Stitch Fix, tailor the contents to your personal tastes based on a questionnaire you fill out when you sign up. A few, such as Julep, allow you to preview each month’s box before it’s shipped and skip that month if you don’t want it, or even personally choose some or all of the items you receive. This means you’ll never have to waste money on an item you don’t want – but on the downside, your monthly box won’t be a special surprise.
Trunk Club is a Nordstrom company that offers styling services for both women and men. Customers fill out a detailed style profile which, in turn, your assigned stylist uses to handpick clothes, shoes, and accessories. There is a $25 styling fee which is credited towards whatever you decide to keep, which is waived if you are a Nordstrom cardmember.
Sock fancy not your fancy? Fashion-forward Ozone socks are a great alternative having been featured by Vogue, True Religion, Interview Magazine, and many other high-profile brands. Available in 6-month (7 pairs for $75) and full year subscriptions (13 pairs for $150), their Sock of the Month club will ship a fun new design to your doorstop to each month -- and having tried a pair myself, I assure you, they're worth signing up for!
If your kids are always glued to your iPad or laptop, then they'll love this subscription that teaches them how to code. Each box has an activity book with various coding projects, which kids develop into an app through the Bitsbox website. They'll be dying to show off their digital creations to friends and family, plus it gives them hours of entertainment.
3. Papergang: Papergang by Ohh Deer is the ultimate subscription box service for stationery lovers. Every month the subscribers receive a beautifully crafted box filled with snazzy paper goodies like desk pads, notebooks, sticker sheets, art prints and other stationary treats like pens, pencils and washi tape. All the items are thoughtfully curated based on a monthly theme. Each selection is exclusive and created in collaboration with different artists. Their wide selection of products and the remarkable illustrations on each of them is what makes Papergang stand out. In addition, they plant a tree for every four boxes sold. So a big YAY for the environment too! You can also buy other cool stuff like art prints, planners, candles, jewelry and fun socks from Ohh Deer's website.
Another clothing subscription service, Nice Laundry, focuses specifically on socks. Every three months, it ships you six pairs of dress socks, especially chosen for you. Each quarterly shipment has sock weights and styles appropriate for the season. Socks are only available in one size, which will fit most men as well as women with larger feet. It costs $49 for one quarterly shipment, or $99 for a full year.
Can You Really Afford It? Although subscription boxes can contain useful items, most of them are clearly wants rather than needs. Even if a box is a good value, it’s not worth buying if you don’t have room in your budget. Financial planner Katie Colman, speaking with LearnVest, says it’s okay to splurge on a monthly crate of goodies only “as long as you’re meeting all your other financial obligations and it’s not impacting your ability to meet your goals.”
For most people, the big advantage of subscription boxes is the fun factor. Experts who spoke with LearnVest about the psychology behind subscription boxes say people enjoy the suspense of looking forward to each month’s box and wondering what it will contain. As addiction expert Amanda Dorman explains, “Waiting for that box each month – not knowing what it is, but knowing it’s coming – creates an adrenaline rush.” It’s like getting a birthday gift every month.
Looking for the best monthly women's subscription boxes? Our comprehensive list includes brands big and small, for all interests and budgets. Some of our favorite (and most highly rated) subscription boxes for women include FabFitFun (one of the winners in our Subscription Box Awards), POPSUGAR Must Have; and online personal stylist brand Stitch Fix.