For most people, the big advantage of subscription boxes is the fun factor. Experts who spoke with LearnVest about the psychology behind subscription boxes say people enjoy the suspense of looking forward to each month’s box and wondering what it will contain. As addiction expert Amanda Dorman explains, “Waiting for that box each month – not knowing what it is, but knowing it’s coming – creates an adrenaline rush.” It’s like getting a birthday gift every month.
Problems With Returns. Some subscription services, such as Stitch Fix, let you return or exchange items you don’t want. However, it’s not always easy to do, and so many people just don’t bother. Consumer expert Mitchell McCall, speaking with LearnVest, says people are much more likely to leave something on the shelf in the store than they are to return an item they’ve already received – even if they know they won’t use it.
Are These Items You Can Use? The most important thing to know before you sign up for a monthly box is whether you’ll use everything in it. With some services, such as Dollar Shave Club, it’s easy to tell, because you know exactly what you’ll be getting every month. But with others, you can’t be sure what to expect. However, you can get a pretty good idea by checking reviews online to find out what items the box has held for the past few months before you take the plunge.
Is It More Than You Need? A box isn’t a good value if it’s going to tempt you into buying more of any one item than you would normally want. Even if the cost per item is good, it’s likely to be more than you’d spend buying just one item each month. Plus, you’ll be cluttering up your house with more socks, cat toys, or bottles of nail polish than you can use.