8. Vinyl Me, Please: Vinyl Me, Please's monthly subscription service is a treat for audiophiles. Every month the subscriber receives a limited edition vinyl LP (often in color), a 12x12 album-inspired art print and a cocktail recipe to complement the music. Each Record of the Month, whether a current release or a special re-issue, is thoughtfully curated, aimed at broadening the musical taste of the subscriber. Plus, you get to enjoy additional content online, including their podcast and Spotify playlist.
For most people, the big advantage of subscription boxes is the fun factor. Experts who spoke with LearnVest about the psychology behind subscription boxes say people enjoy the suspense of looking forward to each month’s box and wondering what it will contain. As addiction expert Amanda Dorman explains, “Waiting for that box each month – not knowing what it is, but knowing it’s coming – creates an adrenaline rush.” It’s like getting a birthday gift every month.
Overbuying. While a subscription box usually costs less than buying all the items in it separately, there’s a good chance you wouldn’t buy all those items if they didn’t come in your box. For instance, a $29-a-month BarkBox subscription works out to $350 each year. Chances are, that’s a lot more than you’d normally spend just for toys and treats. Over the long term, it could add significantly to the cost of owning a dog.
Dollar Shave Club. Subscription grooming boxes aren’t just for women. The Dollar Shave Club is a monthly service that delivers high-quality razor cartridges for both men and women. Choices range from a two-blade razor for $3 per month to a six-blade model for $9. If you don’t like the blade you’re using, you can switch membership levels at any time. When you first join, you get a handle to go with your cartridge of choice and a selection of sample-sized grooming products, such as “shave butter”; if you like them, you can add on a full-sized version to your monthly delivery.
Difficulty of Quitting. In theory, you can cancel a subscription box at any time. However, it’s not always easy to do. McCall says the hassle of canceling is often enough to make people hold on to a service, even after they’ve lost interest in it. He compares it to a gym membership you’re no longer using: As long as the fee is low enough to make it seem like a good deal, it won’t seem worthwhile to cancel the service.
How Hard Is It to Cancel? If you’re not sure whether a box is a good deal for you, you could plan to try it for a month and then decide. Liz Corry of My Subscription Addiction, speaking with RetailMeNot, says nearly all subscription boxes offer a month-to-month subscription plan. However, canceling your subscription can be tricky. Some services, such as Birchbox, allow you to cancel your subscription online; others, such as Julep, require a phone call to customer service. Also, many sites are set up to automatically renew your contract whenever it expires, unless you call in time to cancel it.
Unclear Value. Normally, when you shop for any product, you can look at all the choices and compare their prices to see which is the best deal. But with a subscription box service, you get a different assortment of products every month, and you don’t even know what they’re going to be. That makes it much harder to figure out whether your box is really worth what you’re paying for it.
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