For most people, the big advantage of subscription boxes is the fun factor. Experts who spoke with LearnVest about the psychology behind subscription boxes say people enjoy the suspense of looking forward to each month’s box and wondering what it will contain. As addiction expert Amanda Dorman explains, “Waiting for that box each month – not knowing what it is, but knowing it’s coming – creates an adrenaline rush.” It’s like getting a birthday gift every month.


Birchbox. This is the box that started it all, and it’s still one of the most popular, with over a million subscribers. For $10 per month or $110 per year, it provides an assortment of five beauty samples – all specially chosen to meet your particular tastes. Items include lipstick, mascara, skin cream, dry shampoo, and fragrance, all from high-end brands. If you like the samples in your monthly box, you can order full-size versions from the Birchbox website. Birchbox now offers a men’s grooming box as well, with products like hair gel, deodorant, and beard oil.
Subscription shopping also has some big drawbacks. The most obvious one is that, with most services, you don’t get to choose the items you receive. You get the thrill of looking forward to a surprise package, but when you open it, the surprise isn’t always a pleasant one. You could find yourself stuck with a bunch of stuff you don’t actually want, and not enough of the stuff you need.
Why We Love It: If you’ve ever had a large dog, then you know the struggle of constantly having to buy new toys for them to chew through. Bullymake specializes in durable toys and chews for those big dogs who can destroy anything they set their mind to. The best part is that if your doggo wrecks his new toy within 14 days of receiving it, they’ll ship out a new (and more durable one) for free.
GlossyBox. GlossyBox is a pricier service than Birchbox, with monthly rates ranging from $17.50 to $21 depending on the length of your contract. However, it gives you more for your money, providing both samples and full-sized products from trendy brands. Consumerist reports that when its sister publication, ShopSmart magazine, tried the box, it included a full-sized lipstick that would have cost $20 by itself. Unlike Birchbox, this service usually sends the same items to all its subscribers each month.
abby_calvinIf this isn't happy I don't know what is. The birthday gift that keeps on giving. Tiffany knows me so well - a subscription to a try-new-craft-coffee service? Yes please! I did a happy dance when these showed up in the mailbox. Can't WAIT to try them - maybe in my super-nifty portable espresso maker also from the incomparable Tiffany? You are the bestest and I love you to bits! (Even without the bribe of coffee...) #mistobox #coffee #friendship
There are ways to get some of the perks of subscription boxes without having to commit to a monthly service. For instance, if what you like about them is having products specially chosen to fit your style, you could join a loyalty program like Sephora’s Beauty Insider. This program rewards you for shopping at the store with bonus products tailored to your tastes.
Dia&Co is the premier styling service for women sizes 14 and up. After filling out a style quiz, you’re matched with a personal stylist who hand-picks pieces based on your style, fit and budget preferences. For just $20, you get a Dia Box filled with five curated styles delivered right to your doorstep. Try them on in the comfort of your own home, then keep what you love and send back what you don’t! You’re only charged for what you keep—and your $20 styling fee is always credited toward any purchases. Shipping’s free both ways!
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