Unclear Value. Normally, when you shop for any product, you can look at all the choices and compare their prices to see which is the best deal. But with a subscription box service, you get a different assortment of products every month, and you don’t even know what they’re going to be. That makes it much harder to figure out whether your box is really worth what you’re paying for it.
How Much Control Do You Have? Some subscription services send the same monthly box to every subscriber. Others, such as Stitch Fix, tailor the contents to your personal tastes based on a questionnaire you fill out when you sign up. A few, such as Julep, allow you to preview each month’s box before it’s shipped and skip that month if you don’t want it, or even personally choose some or all of the items you receive. This means you’ll never have to waste money on an item you don’t want – but on the downside, your monthly box won’t be a special surprise.
Potential Savings. Having goodies shipped to you in a subscription box is often cheaper than buying each of those items separately. Karr says her subscription service gives her a 5% discount on all the items she has shipped from Amazon. Others subscription services offer even bigger savings. For instance, GlossyBox says its October 2017 box contained $69 worth of beauty items for about $20, and Loot Crate promises at least $45 worth of nerd-culture joy for $16.
Sock fancy not your fancy? Fashion-forward Ozone socks are a great alternative having been featured by Vogue, True Religion, Interview Magazine, and many other high-profile brands. Available in 6-month (7 pairs for $75) and full year subscriptions (13 pairs for $150), their Sock of the Month club will ship a fun new design to your doorstop to each month -- and having tried a pair myself, I assure you, they're worth signing up for!
Can You Really Afford It? Although subscription boxes can contain useful items, most of them are clearly wants rather than needs. Even if a box is a good value, it’s not worth buying if you don’t have room in your budget. Financial planner Katie Colman, speaking with LearnVest, says it’s okay to splurge on a monthly crate of goodies only “as long as you’re meeting all your other financial obligations and it’s not impacting your ability to meet your goals.”
For most people, the big advantage of subscription boxes is the fun factor. Experts who spoke with LearnVest about the psychology behind subscription boxes say people enjoy the suspense of looking forward to each month’s box and wondering what it will contain. As addiction expert Amanda Dorman explains, “Waiting for that box each month – not knowing what it is, but knowing it’s coming – creates an adrenaline rush.” It’s like getting a birthday gift every month.
On the other hand, if your favorite thing about your subscription box is getting a special treat each month, you can give yourself the same experience by creating a category in your personal budget for “mad money.” This is a sum of cash – which doesn’t have to be large – that you can spend on anything you want. It allows you to treat yourself to something special each month – and since you pick it yourself, you can be sure it’s something you’ll really use.
"YogaClub is a women’s subscription service exclusively for designer yoga apparel. Each box delivers brand name athleisure styles at up to 50 percent off recommended retail prices every month or season. The company’s mission goes beyond empowering people to be active, they’re all about giving back. Every box delivered provides yoga and meditation education for elementary school children in at-risk communities."