For most people, the big advantage of subscription boxes is the fun factor. Experts who spoke with LearnVest about the psychology behind subscription boxes say people enjoy the suspense of looking forward to each month’s box and wondering what it will contain. As addiction expert Amanda Dorman explains, “Waiting for that box each month – not knowing what it is, but knowing it’s coming – creates an adrenaline rush.” It’s like getting a birthday gift every month.
10. Runner Crate: Runner Crate is perfect for people who want to get or stay fit and try new things at the same time. Every month the subscribers receive cool running gear, 4 to 6 healthy snacks (like veggie chips, granola and organic snack bars) and a couple of other runner goods. The boxes also include monthly running challenges to motivate you to crush your fitness goals.
9. Birchbox: If you're someone who hates browsing through shelves at the local beauty supplier, Birchbox is the perfect subscription service for you. Just fill out a survey to help the service customize the selection based on your personal needs and sit back. Each month, you'll receive five deluxe sample-sized hair, beauty and skincare products tailored to your personal preferences. Every item comes with a how-to guide so you can easily test out different products. Once you've discovered your favorites, you can buy their full-size versions from Birchbox's online store.
Can You Really Afford It? Although subscription boxes can contain useful items, most of them are clearly wants rather than needs. Even if a box is a good value, it’s not worth buying if you don’t have room in your budget. Financial planner Katie Colman, speaking with LearnVest, says it’s okay to splurge on a monthly crate of goodies only “as long as you’re meeting all your other financial obligations and it’s not impacting your ability to meet your goals.”
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