For most people, the big advantage of subscription boxes is the fun factor. Experts who spoke with LearnVest about the psychology behind subscription boxes say people enjoy the suspense of looking forward to each month’s box and wondering what it will contain. As addiction expert Amanda Dorman explains, “Waiting for that box each month – not knowing what it is, but knowing it’s coming – creates an adrenaline rush.” It’s like getting a birthday gift every month.
jess__meyers_We love when the mail man brings us our kiwi crate. This month we created a lemonade stand. With a working cash register we put together, a chalkboard sign to decorate and we made a lemon shaped eraser! This is by far our favorite one. The quality of the items are great. Worth every penny. If you haven't gotten your little signed up go do it now. I'm pretty sure I have just as much fun as jax does. #kiwicrate #welovekiwicrate #lemonadestand #bankofkiwi
free_dominionThe #bespokepost black box. Not too exciting. A slim wallet I was excited about until I saw it was made of cheap leather and what looks like carpet pad. A terribly dull pocket square. Hot sauce, a key loop, a $10 coupon only good if you spend over $75 ($10 gift card would be much better. I could give that to a friend, drumming up more customers). I do like the tea tree products. I already use tea tree hair and skin moisturizer, and these little bottles of shampoo and conditioner are just the right size to drop in my Norton leather dopp bag for traveling. Overall, very meh.
How Much Control Do You Have? Some subscription services send the same monthly box to every subscriber. Others, such as Stitch Fix, tailor the contents to your personal tastes based on a questionnaire you fill out when you sign up. A few, such as Julep, allow you to preview each month’s box before it’s shipped and skip that month if you don’t want it, or even personally choose some or all of the items you receive. This means you’ll never have to waste money on an item you don’t want – but on the downside, your monthly box won’t be a special surprise.
Birchbox. This is the box that started it all, and it’s still one of the most popular, with over a million subscribers. For $10 per month or $110 per year, it provides an assortment of five beauty samples – all specially chosen to meet your particular tastes. Items include lipstick, mascara, skin cream, dry shampoo, and fragrance, all from high-end brands. If you like the samples in your monthly box, you can order full-size versions from the Birchbox website. Birchbox now offers a men’s grooming box as well, with products like hair gel, deodorant, and beard oil.
Julep. The monthly Julep box has a focus on nail polish, though it includes other beauty items as well. Unlike many services, Julep gives users the option of previewing the month’s selections and picking out the specific items they want. The service has two tiers: My Maven, which provides $40 worth of products for $25 a month, and Maven Luxe, which delivers at least $60 worth of products for $40 a month. You can save $5 a month off either service by signing up for a three-month subscription.
Trunk Club is a Nordstrom company that offers styling services for both women and men. Customers fill out a detailed style profile which, in turn, your assigned stylist uses to handpick clothes, shoes, and accessories. There is a $25 styling fee which is credited towards whatever you decide to keep, which is waived if you are a Nordstrom cardmember.